Start the day with a high-impact morning of problem-solving and networking. This program will be divided into two 30-minute roundtable sessions, enabling you to participate in two different conversations on the topics of your chosing. A facilitator will lead each high-caliber idea exchange between association professionals. You should expect to share your experiences, gain new contacts, and find guidance from the people who share your same challenges.
Concurrent Sessions 4
Wednesday, May 21, 20149:30 AM-Wednesday, May 21, 201410:30 AM
Track: Business Strategy Connecting with today’s diverse member audience can be a challenge. Learn how to leverage data to guide your communication strategies and refine your organization’s print/digital mix. Hear firsthand how association professionals are conducting internal reviews and communication audits and mining data to improve their media and expand member engagement and satisfaction. Walk away with fresh ideas on how to mine data and develop concepts to push innovation and ensure success in your media.
Track: Non-Dues Revenue Non-dues revenue is the sometimes necessary evil where suppliers are granted access to association members in return for monetary support of the association. It doesn’t always have to be that way. This session shows how associations can partner with suppliers to improve the member experience. Instead of using the typical advertising/publication paradigm, these partnerships work for the supplier, association, and member.
Track: Delivery, Design, and Engagement Well-designed content isn't just noticed. It's shared. Shareable content reaches more people - and search engines even rank shared content higher. This session will go beyond design aesthetic to cover how social design leads to success across various media, from your website to Pinterest, and from email campaigns to Twitter. Learn how to spread your content with social design.
Concurrent Sessions 5
Wednesday, May 21, 201410:45 AM-Wednesday, May 21, 201411:45 AM
Track: Business Strategy Attend this hand-on session where Adobe and Bates Creative will share insights and practical tips on one of the most critical marketing channels today: mobile apps. If you're considering taking a first step toward creating a mobile app for your members, or if you've already taken the plunge, you won't want to miss these tips and tools to effectively reach and engage your members on any screen — laptop, smartphone, tablet — and grow your brand exposure through apps. During this session, hear about the latest mobile app/device data and consumer trends, see examples of other associations and publishers who have created successful apps, and get ideas for creating your own app to meet your business and marketing needs — from strategy to design and deployment.
Track: Business Strategy Finding it impossible to manage the storage, access, and delivery of your ever-expanding wealth of online content? You’re not alone. The American Association for the Advancement of Science will share its strategies for content management, empowering you to start seeing through the clutter and identifying ways to keep articles, videos, and images organized for administrators and delivered in an effective, engaging manner to online visitors.
Track: Content Content curation is typically thought of as compiling text, images, videos, and other content from around the web, filtering it, providing some context, and distributing it to an audience. But did you know that you have a wealth of content to curate within your association's online community? The content in your community is relevant, user-generated, and far less risky to use than content you find on other web properties. Curating your community's content also helps members connect with each other, driving even more engagement in your online community. It's a win-win-win!
Track: Non-Dues Revenue Join an industry veteran and a newbie as they converse about the many shades of ad sales, and how everything ultimately leads back to tried-and-true tenets. Our newbie will dive into the five most important things she learned in her first year on the job, and our veteran will discuss drumming up new business, how to prepare for a sales call, and the art of turning a complaint into a future sale. In the world of association publishing ad sales, it’s all about being prepared, knowing your client, and knowing your product.
Wednesday, May 21, 201412:00 PM-Wednesday, May 21, 20141:00 PM
Buffet Lunch in the Marketplace
Wednesday, May 21, 201412:00 PM-Wednesday, May 21, 201412:00 PM
Last year, more than 80 percent of association executives cited information overload as their No. 1 communication concern. Overcoming this challenge starts with determining if you are delivering the type of information that your readers expect. Association Media & Publishing recently underwent a comprehensive gap analysis to explore audience expectations and satisfaction. Learn from AM&P’s experiences, plus get an insider’s view of the recently released 2014 Association Communications Benchmarking report — where nearly 1,000 association executives weighed in on their biggest challenges.
Come learn about ideas, examples, and techniques for identifying new advertising and sponsorship opportunities through integrating print with live events, bundling social media and print, and leveraging a variety of digital platforms for innovative advertising, sponsored content, and information delivery. Presenters will share case studies of what worked, what didn’t, and why. Practical tips and techniques will help you develop an arsenal of opportunities to boost revenue and build product and content offerings.
Wednesday, May 21, 20142:30 PM-Wednesday, May 21, 20143:45 PM
Get inspired and energized as Elisabeth Leamy, a 13-time Emmy award-winning journalist, educates and entertains through tips, tricks, and war stories from her career as a national TV reporter, blogger, and book author.
Wednesday, May 21, 20143:45 PM-Wednesday, May 21, 20144:30 PM