Chris Bondy, Gannett Distinguished Professor and administrative chair of the School of Media Sciences at Rochester Institute of Technology, will share ongoing research and insight into print-specific approaches that can fortify your association’s brand and ultimately provide solutions to critical issues including membership growth, financial stability, and more.
Executive Leadership Conference
Tuesday, May 20, 201410:00 AM-Tuesday, May 20, 201412:00 PM
What’s the most astounding publishing statistic you’ve read in the last 48 hours, and what does it mean for associations? That’s how this provocative two-hour discussion with several of the nation’s leading publishing experts begins. Association Media & Publishing’s first Executive Leadership Conference is designed to provide C-level association executives and publishing professionals with exclusive insight on editorial, print, digital, apps, advertising sales, and the future of association publishing. Limited to 50 participants, this is an invitation-only session, and advanced registration is required.
Concurrent Sessions 1
Tuesday, May 20, 201410:00 AM-Tuesday, May 20, 201411:00 AM
Track: Business Strategy When it comes to association magazines, the panel has seen it all. This session will provide tips to decrease costs while enhancing your design and print quality, ad sales revenue, and digital scope. You will also hear common mistakes that associations make with their publications and explore resolutions to improve the bottom line.
Track: Content Most video work occurs before the camera is turned on: determining what to produce, how to produce it, and how to share it. Unfortunately, most people focus on the wrong things. This session will help video producers and clients work jointly to address key concerns that lead to great videos.
Track: Delivery, Design, and Engagement Learn about digital publishing from the team that won Association Media & Publishing’s 2013 Gold EXCEL Award in the media innovation: mobile application category. This session will reveal how Heifer International’s idea to combine branded content with an alternative gift catalog came together in just three months to launch Heifer’s pioneering digital publication, World Ark, using Adobe Digital Publishing Suite.
Concurrent Sessions 2
Tuesday, May 20, 201411:15 AM-Tuesday, May 20, 20141:00 PM
Track: Business Strategy This session will focus on key areas of risk in the world of association media and publishing, including: defamation, copyright and trademark, standards and certification, and data privacy and cyber-security. Learn how to respond to legal claims and how you may better manage risks by conducting risk assessments, creating policies and procedures, and procuring appropriate insurance coverage.
Track: Content Today, associations are finding it harder than ever before to effectively market their value to prospective and current members. How do associations retain memberships and continue to grow with new memberships as well? Find how to use creative, compelling stories to achieve success in the modern marketing landscape. Attendees will leave this session with a comprehensive understanding of why stories are a necessary part of a successful marketing strategy.
Track: Delivery, Design, and Engagement What’s the best day to send an email? How many emails are other organizations sending? Attend this session to review data from the 2014 Informz Email Marketing Benchmark Report, and learn how this data and tips from other organizations can help you improve your organization’s email communications.
Concurrent Sessions 3
Tuesday, May 20, 20142:30 PM-Tuesday, May 20, 20143:30 PM
Track: Business Strategy Now more than ever, publishers must be ready to quickly and clearly bid out services and compare products. Considering the myriad of multimedia requirements can be overwhelming. Learn what questions you should ask and the characteristics you should look for. This session will give you tools and samples needed to develop integrated RFPs.
Track: Content As audiences become increasingly able to control the messages they receive, traditional interruption marketing is losing its effectiveness. Content marketing, or permissions marketing, is the practice of creating high-quality content that provides value. Hear how World Vision is using content marketing to engage donors and serve children around the world.
Track: Delivery, Design, and Engagement Social media is a hot topic these days. Most associations are either implementing, or planning to implement, a social media engagement strategy. Do you plan to build your own, or leverage an existing platform such as LinkedIn? Attend this session to learn the steps to building greater member engagement and satisfaction while maintaining control of your membership lists and revenue. Walk away with 10 steps to migrate your LinkedIn success to your own website with smart and creative engagement strategies.
Tuesday, May 20, 20143:45 PM-Tuesday, May 20, 20144:45 PM