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  • Monday, May 19, 2014
  • Christopher Ware

    Christopher leads the business development department for a mid-sized commercial real estate association. In that role, he sells print and online media, along with conference sponsorships, and anything else that can bring in non-dues revenue for the association. Chris survived the great recession by getting creative in his ad sales approach. He auctioned off ad space for one issue – didn’t work that well – and maintained key relationships with marquee advertisers – that did work pretty well. Now the association’s revenues are growing again and are on pace to reach pre-recession levels in the next year.
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